Frédéric Morard, who took over the farm from his father Armand, helped out in the fields as a young boy. Before entering into a partnership with Ricola, the Morard family – like many other farmers in Valais – mainly cultivated potatoes and strawberries. Despite using machines, up to 70% of the herbs are still cultivated by hand today. The Morard family routinely invests around 1,500 hours into each hectare of land per year. Ricola’s homegrown “Glacier Peppermint” starts its life in the Valais Alps before being made into herbal sweets and sent out around the world.