In the following we inform you about the collection of personal data when using the websites, or any country-specific versions and subdomains of these websites (e.g. (hereinafter altogether and each a "Website").


Ricola Group AG, Baselstrasse 31, 4242 Laufen, Switzerland


You may address your data privacy concerns to the Data Privacy Officer of Ricola Group AG, Baselstrasse 31, 4242 Laufen, Switzerland or

Collection and storage of personal data

When you access the Website for informational purposes only, that is, when you do not log in, register, click on social media plug-ins or otherwise provide us with specific information, we do not collect any personal data, except for the data that your browser sends to the server of the Website in order to enable you to access the Website.

These are:

  • IP address 
  • Date and time of the request
  • Time zone difference to Greenwich Mean Time (GMT) 
  • Content of the request (specific page)
  • Access status/HTTP status code 
  • Volume of data transmitted in each case
  • Requesting domain
  • Browser
  • Operating system of your terminal and its interface
  • Language and version of the browser software

Purpose and legal basis of data processing

Data processing is carried out in particular to analyse the internet traffic on our Website, to improve the functionality of our Website and for advertising purposes. The processing of personal data is necessary to protect our legitimate interests.

If you have given us your consent to process your personal data for specific purposes (for example, when you register to receive newsletters), we will process your personal data within the scope of and based on this consent, unless we have another legal basis and do not require such a basis. You may withdraw your given consent at any time. This will not affect the lawfulness of any processing carried out before you withdraw your consent.

Categories and origin of data

We process data (i) which is generated when accessing and using our Website or (ii) which is provided by you (for example, when you register to receive newsletters or participate in a competition).


In the course of our business activities, we also disclose personal data to third parties where legally permitted. We may engage in particular with the following data recipients:

  • Ricola Group companies;
  • sales partners and service providers of Ricola Group companies, including the companies mentioned in this privacy policy and further contractors (e.g. IT providers);
  • third parties in order to comply with our legal obligations;

These recipients may be situated inside and outside Switzerland, in particular in countries in which any Ricola Group companies, branches or other offices are located and in all other countries in Europe and the USA where any service providers of Ricola Group companies are located (such as Microsoft (for Azure Cloud) and Kentico (for the CMS platform)). If we transfer data to a country which does not provide for an adequate legal data protection, we will ensure such adequate level of protection as required by law by means of (i) appropriate agreements in place or (ii) by reliance on certain  legal exceptions to data privacy protection, such as in case of (1) consent to data transfer, (2) performance of contracts, (3) the processing, declaratory determination, execution and enforcement of legal claims, (4) an overriding public interest, (5) public availability of personal data or (6) because it is necessary to protect the integrity of the individuals concerned.

Use of cookies for functional purposes

We typically use "cookies" and similar techniques on our Website to identify your browser or device. Cookies are small text files that are stored on your hard disk in accordance with the browser you are using and through which certain information is transmitted to the party that sets the cookie (in this case us). Cookies are used to make the internet offer as such more user-friendly and effective and to analyse the surfing behavior of the Website visitors. We use cookies to identify you for subsequent visits if you have an account with us. Otherwise you would have to log in again for each visit.

The Website uses the following transient and persistent cookies:

Persistent cookies are automatically deleted after a specified period of time, which may vary depending on the cookie. You can delete the cookies in the security settings of your browser at any time. Transient cookies are automatically deleted when you close the browser. These include in particular the session cookies. These store a so-called Session-ID by means of which different requests of your browser can be assigned to the common session. This allows your computer to be recognized when you return to the Website. The session cookies are deleted when you log out or close the browser. 

In accordance with applicable law, we may store cookies on your device if they are technically necessary for the operation of the Website. For other types of cookies we need your permission, which you can give by clicking on the corresponding fields in the pop-up button. You can configure your browser settings to your liking and, for example,  refuse to accept third-party cookies or all cookies. However, we would like to point out that in such a case you may not be able to use all the functions of the Website.

Use of Google Analytics

  1. The Website uses Google Analytics, a web analysis service of Google Inc. (“Google“). Google Analytics uses so-called "cookies", text files which are stored on your computer and which enable an analysis of your use of the Website. The information generated by the cookie about your use of the Website is usually transferred to a Google server in the USA and stored there. The IP address transmitted by your browser within the framework of Google Analytics is not merged with other data from Google. We have also added the code "anonymizeIP" to Google Analytics on the Website. This guarantees the masking of your IP address so that all data is collected anonymously. Only in exceptional cases the full IP address will be transferred to a Google server in the USA to be shortened there.
  2. On behalf of the operator of the Website, Google will use this information for the purpose of evaluating your use of the Website, compiling reports on Website activity and providing other services relating to Website activity and internet usage. You can prevent the storage of cookies by adjusting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this Website to their full extent.
  3. You can also prevent the collection of the data generated by the cookie and related to your use of the Website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on this [link].
  4. We use Google Analytics including the functions of Universal Analytics. Universal Analytics allows us to analyze the activities on our pages across devices (e.g. when accessed via laptop and later via a tablet). This is made possible by the pseudonymous assignment of a User-ID to a user. Such an allocation is made, for example, when you register for a customer account or log in to your customer account. However, no personal data is forwarded to Google. Even if Universal Analytics adds additional functions to Google Analytics, this does not mean that this is associated with a restriction of measures for data protection such as IP masking or the browser add-on.
  5. If you wish to prevent Google Analytics from collecting your data, you must set an opt-out cookie which will prevent future collection of your data when you visit the Website. The opt-out cookie is valid only in this browser and only for the Website and is stored on your device. If you delete the cookies in this browser, you will have to set the opt-out cookie again.

Ricola's presence on social media

All plug-ins from social networks used on our Website (especially Facebook, Instagram, Youtube and Twitter) are set up using the 2-click method. This means that the respective plugins are only activated when you click on the provider's icon.

Use of Facebook

We use various features of Facebook:

Facebook fan page

We maintain a so-called Facebook fan page. On the Facebook fan page you provide personal data. According to the Facebook Terms of Use, which each user agreed to when creating a Facebook profile, we can identify the subscribers and fans of the site and view their profiles and other information shared by them.

The operation of our Facebook fan page, including the processing of users' personal data, is based on our legitimate interest in providing up-to-date and supportive information and interaction opportunities for and with our users and visitors. You do not need to be a member of Facebook to view the content on the fan page.

We have therefore concluded a "Page Controller Addendum" agreement with Facebook. You can find this here: We are aware that Facebook processes user data for the following purposes: Facebook uses cookies for the storage and further processing of information, which are stored on the various end devices of the users. If a user has a Facebook profile and is logged in to it, the storage and analysis is also carried out across devices. The Facebook privacy policy contains further information on data processing: The transfer and further processing of personal data of users to third countries, such as the USA, as well as the possible risks for users associated with this cannot be excluded by us as the operator of the website and the Facebook fan page.


We use the retargeting function "Custom Audiences" Facebook on the Website. This feature allows us to target visitors to the Website on Facebook with advertisements by displaying interest-based Facebook ads for visitors to the Website when they visit the social network Facebook. 

To perform this function, the so-called Facebook pixel is implemented on the Website. This pixel is used to establish a direct connection to the Facebook servers when visiting the Website. This will transmit to the Facebook server which of our internet pages you have visited. You can find more information on the collection and use of data by Facebook, on your rights in this regard and on ways to protect your privacy in Facebook's data protection information at and in Facebook's cookie policy ( 

If you do not want Facebook to associate the collected information with your Facebook user account, you can disable the "Custom Audiences" remarketing feature here. You must be logged in to Facebook for this.

Facebook Ads Manager (incl. use of lookalike audiences)

We use the Facebook Ads Manager to place ads.


Features of Instagram are integrated on our Website. 

We have configured the Instagram button on our Website so that it is disabled by default. If you activate the Instagram button (by clicking on it), the operators of Instagram can register that you are on our Website and where and can use this information for their purposes. 

The Instagram privacy policy can be found here:


Some features of Twitter are integrated on our Website. 

The Twitter privacy policy can be found here:


We use YouTube from Google to integrate videos. 

The videos are embedded in the advanced privacy mode. However, like most websites, YouTube uses cookies to collect information about visitors to its website. YouTube uses them, among other things, to collect video statistics, prevent fraud and improve user experience. This also leads to a connection with Google DV 360 (see below). Starting the video could trigger further data processing operations. We have no influence on that. For more information about YouTube's privacy policy, please visit:

Other tools

Google DV360

We use Google DV360 on our Website. Display & Video 360 is a stand-alone integrated tool that supports the collaboration of advertising, media and data teams in end-to-end campaigns. There is an agreement with Google concerning the processing of data on behalf of Google, which you can find here: 

For more information on how Google DV 360 uses data, please visit:


We use the customer relationship management system (CRM) provided by Salesforce (SFDC Ireland Limited). Data that you make available to us via our website (e.g. as part of contact inquiries on our website) is stored within Salesforce’s CRM. The data is stored and processed on servers within the European Union. As Salesforce’s head office is located in the USA, it impossible to fully exclude data from being transmitted to the USA and, correspondingly, from being accessed by US authorities. By entering into the standard contractual clauses and binding internal data protection regulations (known as binding corporate rules), Salesforce undertakes to comply with an appropriate level of data protection, even when processing data outside Switzerland or the European Union.


Ricola maintains a media database for media professionals on its Website. For this purpose, we use the Data Asset Management Tool of Celum GmbH, in Linz, Austria. In order to download images, media professionals must provide their e-mail address, the purpose of use of the images, their first and last name, a telephone number, address, the medium or publication and the date of publication. We only use this information as far as it is necessary to administer our image rights.


We are happy to inform you about current topics concerning Ricola and our products via our newsletter. To send a newsletter we need your name, gender and e-mail address. You can enter both in the fields provided. After you have sent this data, you will receive an e-mail from us to the e-mail address you have provided, in which you must click on a confirmation link to verify the e-mail address you have provided.

Your data will only be used and stored by us for the purpose of sending the newsletter.

You can unsubscribe from the newsletter at any time and thus object to the further use of your data. You can unsubscribe from the mailing list at the end of a newsletter.

In our newsletters and other marketing e-mails, we also include, in part and to the extent permitted, visible and invisible image elements, the retrieval of which from our servers enables us to determine whether and when you have opened the e-mail, so that we can also measure and better understand how you use our offers and tailor them to you. You can block this in your e-mail program.

To send our newsletters we use the application "MailChimp", a service of The Rocket Science Group, LLC, in Atlanta, GA 30308, USA. Further information on data protection can be found here:

Customer inquiries

In order to address customer inquiries, complaints or comments submitted via the contact form on our website, we will use the personal data you have shared with us (such as your email address, your first and last name or your mailing address) to contact you.

The personal data you have shared with us will be used exclusively to respond to the inquiry, complaint or comment in question and will be deleted as soon as this personal data is no longer needed for the purpose for which it was collected.

If necessary, we will pass on the personal data you have shared with us to Ricola Group companies or our sales partner for the exclusive purpose of a statement.

Competitions on the Website and on social media

From time to time we conduct competitions. Your data will only be processed and stored by us for the purpose of the competition. The personal data will be deleted if it is no longer needed for the purpose for which it was collected. If we engage third parties to carry out a competition and pass on to them personal data that you have made available to us, we will conclude appropriate data processing agreements with them.

Duration of data storage

Unless otherwise stated, we store usage data or other personal data for as long as we deem it necessary or appropriate to comply with applicable laws or for as long as we deem it necessary for the purposes for which it is processed. We delete your data as soon as it is no longer needed and in any case after the legally prescribed maximum retention period has expired.

Data security

We maintain up-to-date technical measures to ensure data security, in particular to protect your personal data from risks during data transmission and from third parties gaining knowledge of it. These are adapted to the current state of the art.

Your Rights

Subject to the fulfilment of the respective relevant legal requirements, you are entitled to the following rights

  • Information
  • Rectification
  • Deletion
  • Restriction of processing
  • Notification
  • Data portability.

Furthermore, you have the right to object at any time to the processing based on your consent or our legitimate interests. 

Please note, however, that we reserve the right to assert the restrictions provided for by law, for example if we are obliged to store or process certain data, if we have an overriding interest in doing so (insofar as we are entitled to invoke this) or if we need it for the assertion of claims.

The exercise of such rights usually requires that you clearly prove your identity (e.g. by means of a copy of your identity card, where your identity is otherwise not clear or cannot be verified). To assert your rights, you can contact us at the address given above.

Moreover, you have the right to pursue your claim through the courts or to lodge a complaint with the competent data protection authority.

Amendment of the privacy policy

We may change this privacy policy at any time without notice. The current version published on our Website applies.

Version: 17 March 2023