More than 80 Swiss mountain farmers play a key role in this approach to herb cultivation. Ricola has negotiated long-term purchase agreements with these farmers, under which they commit to growing and tending to the herbs in line with organic principles and the rules of Bio Suisse. The cultivation of herbs is a key source of income for most of these farming families. As a fair and reliable business partner, Ricola concludes fixed, long-term agreements lasting several years, thereby offering farmers a high level of security. Thanks to its initiative, Ricola has turned the cultivation of herbs into an alternative source of income for Swiss farmers – making it a pioneer in this field within Switzerland.