Ricola Drink Cubes: the new way to quench your thirst with Swiss Alpine herbs
Laufen, 5 June 2025 - From August, the beloved natural herb flavour from Ricola will also be available for drinks bottles – initially launching in Austria and France, followed by Switzerland and other markets. Ricola Drink Cubes are the latest innovation from the Swiss herb speciality manufacturer. In collaboration with waterdrop®, the dissolvable cubes ensure a hydration routine with vitamins, combined with the taste of Swiss Alpine herbs and no added sugar. They help to maintain adequate daily hydration.
How would the wonderful Ricola herbs taste in a refreshing drink? This is precisely the question that Ricola's internal research and development team sought to answer in collaboration with the Austrian beverage company waterdrop®.
Ricola Drink Cubes, the result of an intensive development collaboration, will be launched in Austria and France in August 2025. The Swiss market debut of the new Drink Cubes in retail is slated for spring 2026. Ricola and waterdrop® are jointly responsible for manufacturing and distributing the product. While Ricola will be selling the Drink Cubes in stores, waterdrop® will be offering them through its online shop and its own brand stores.
The power of herbs combined with fruits and vitamins
The dissolvable Drink Cubes combine the full power of selected Swiss Alpine herbs with aromatic fruit and vitamins. One Ricola Drink Cube is designed to flavour 400 to 600 millilitres of water. The result is a beverage that offers a soothing taste sensation and endless enjoyment, completely without sugar.
A new chapter for Ricola
With its Drink Cubes, Ricola is entering the market segment for refreshing beverages, thereby creating another pillar of strength alongside its traditional core business of herbal drops and teas.
“Ricola Drink Cubes are a significant strategic step for us and a milestone for our well-known brand,” says Thomas P. Meier, CEO of Ricola. “We are proud that this new product reflects our commitment to innovation. Each Ricola Drink Cube perfectly combines our herb expertise with the microdrink experience of waterdrop®.”
Ricola is always evaluating opportunities to expand its portfolio with innovative products. At the end of 2023, the herb drop manufacturer came to know waterdrop®. The Austrian company specialises in the production of so-called microdrinks. “Ricola and waterdrop® complement each other perfectly,” says Martin Murray, founder and CEO of waterdrop®. “With Ricola Drink Cubes, our companies have co-created a delicious and functional product.”
An upgrade for the daily hydration routine
Many people find it challenging to drink enough water – often because they miss flavour and variety. Yet adequate hydration – ideally with unsweetened beverages – is not only good for quenching thirst, but also crucial for everyone on a daily basis.
This is precisely where Ricola Drink Cubes come in. Dissolved in water, the cubes enhance your water and transform the daily hydration routine into a flavourful treat – at home, at work, or on the go.
The herbal blend contained in Ricola Drink Cubes is sourced from farmers in the Swiss Alps. As with all Ricola products, the herbs are cultivated in compliance with Bio Suisse standards and dried and processed in Switzerland. The added B and C complex vitamins contribute to normal immune and nervous system function and support a normal energy metabolism, among other benefits.
About Ricola
Ricola has stood for herbal specialities in Swiss quality since 1930 and is now one of the most modern and innovative confectionery manufacturers in the world. The Swiss family company is based in Laufen near Basel and has subsidiaries in Europe, Asia and the USA. Ricola exports around 60 varieties of herb drops and tea specialities to 45 countries. The herbal ingredients are cultivated by some 100 contract farmers according to controlled methods and thrive in carefully selected locations in the Swiss mountains. As an employer of over 600 people, Ricola is actively committed to sustainability and behaves responsibly – economically, socially and ecologically. Building on this foundation, and with deep roots in the Swiss Alps, Ricola acts in an inventive and far-sighted manner. The interplay of tradition and progress ensures the sustainable success of the family company – in harmony with nature – and shapes its unique spirit.
About waterdrop®
Founded in Austria in 2016, waterdrop® set out to revolutionise the beverage industry with the world's first "Microdrink". The concept is as simple as it is brilliant: a small, sugar-free cube that dissolves in water to create a unique flavour experience from natural fruit and plant extracts. At its core, waterdrop® has one mission: Drink More Water – sustainably!
With an unwavering commitment to reducing plastic waste, waterdrop® saves around 98% of plastic compared to traditional drinks manufacturers by virtually eliminating plastic in its production process. The brand doesn’t stop at Microdrinks – it also develops advanced beverage technologies, reusable drinking bottles, and water filtration systems, ensuring the entire water drinking experience is both innovative and more sustainable.
Today, waterdrop® serves more than 3 million online customers, has over 300 employees, and is available in over 20,000 retail outlets worldwide, with more than 40 dedicated stores across Europe and the USA. waterdrop® products are currently sold in Europe, the USA, Japan, and Australia.
For more information, visit: www.waterdrop.de
Ricola Group AG
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