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1980 | |||
TV-Spot Herb Book |
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In the early 80’s, Ricola starts to advertise its products on TV. The “Ricola shout” marks another milestone in the company’s advertising history. Broadcast for the first time in Germany, this musical trademark today ensures strong brand recognition everywhere. |
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ARGE-Logo |
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Convinced of the need for organic agriculture, Ricola engages itself in this field. Following an extended test phase, the company decides to make an intensive commitment to herb growing in Switzerland by concluding long-term purchase contracts with Swiss mountain farmers. In 1983, the herb farmers join to form the ARGE Mountain Herbs working group, which is divided up into regional agricultural co-operatives. Through the contractually assured purchase of herbs, Ricola makes a major contribution to its foundation and subsequent success. | ||
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Publicity |
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Publicity |
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Consumers of functional confectionery are increasingly discovering the advantages of the small, convenient pocket pack for a treat when out and about. At the same time, awareness of the need for good dental hygiene grows, resulting in an increasing demand for sugar-free sweets. Using the sugar substitute Isomalt, Ricola succeeds in achieving a flavour equal to that of sugar-based products. As a result, in 1988 Ricola launches the herbal candies in small boxes. | ||
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