Excellent sales on the Swiss market motivate the risk of launching abroad. The Ricola original herb cough drop in particular is a sales hit. Germany becomes the most important export market but the Ricola herb drop soon becomes just as popular in other European countries.
In 1967, Emil Richterich and his sons Hans Peter and Alfred found Ricola Ltd. That same year, a new factory is set up in Laufen for fully automated production and packing of Ricola original herb cough drops.
Ricola expands its distribution worldwide during the 1970s. Asian markets such as Japan, Hong Kong and Singapore are added. The first steps are also taken to launch in the USA. Ricola introduces more ranges of herb specialties such as herb tea and the sugar-free herb Breath Mints. New flavors such as Lemon Mint and Orange Mint win more customers for Ricola herb drops.
Company founder Emil Richterich dies in 1973. His sons Hans Peter and Alfred take over the company’s management. While Hans Peter Richterich manages the company as partner and director, Alfred Richterich focuses on the company’s cultural activities.