Ricola is looking for the world’s greatest Grandma
Next year, Ricola will be celebrating the 75th anniversary of the Ricola original herb drop and would like to give all grandchildren the chance to say thank you to their Grandma. After all, many of us were introduced to Ricola by our Grandma. As part of the “Greatest Grandma” campaign, everyone will have the opportunity to nominate their Grandma as the best in the world on the Ricola Facebook page.
Many consumers got to know Ricola through their Grandma. Grandmas always have a Ricola to hand for their grandchildren at just the right time to help them feel better. The anecdotes and stories abound are various, and a good reason for Ricola to give appreciation back to these Grandmas. But much more than that, they give us comfort and support, spoiling us in the loving and tender way that only a Grandma can. We enjoy their attention, their affection, their love, and their warmth. We listen closely to their stories about the past, and try to follow their good advice. Who doesn’t like to reflect on the warmth with which our Grandmas support and care for us, however we may be feeling? They deserve our appreciation, and grandchildren can now use the Ricola Facebook page to present their world’s greatest Grandma.
Winning the title
Anyone who wants to nominate their Grandma as the world’s greatest should upload an eye-catching photo together or an amusing snapshot of their Grandma to the Ricola Facebook page and write a short story about why their Grandma is the best in the world. One Grandma will be selected at random as the winner every week, and every month, a “Grandma of the Month” will be chosen by a jury at Ricola. All winners will receive a surprise package full of delicious Ricola treats.
Ricola Ltd. is one of the world’s most modern and innovative manufacturers of herb drops. Ricola herb specialties are exported to more than 50 countries and are famous for their fine Swiss quality. Founded in 1930, with company headquarters in Laufen and subsidiaries in Europe, Asia and the USA, Ricola products now include more than 40 different herb specialties. In Switzerland, this family-owned company is a pioneer in herb cultivation and places great value on using carefully selected locations and controlled, environmentally friendly cultivation methods without the use of pesticides and herbicides. Ricola has concluded fixed long-term purchase agreements with more than 100 farmers in Swiss mountain regions. Ricola is a responsible employer of more than 400 staff and is committed to sustainable corporate management: economically, socially and ecologically. The traditional values of a family-run enterprise coupled with Swiss quality and a passion for innovation define the success of the Ricola global brand.