For the last 15 years, consumers have been asking: “Who invented it?” The question has taken on cult status, and the answer to it is well known. Now Ricola is going one step further with its new global brand campaign showing exactly what this traditional Swiss company invented – “Chrüterchraft”! Take a look at our new Chrüterchraft ad.
Chrüterchraft – a magical word with 13 letters for an extraordinary herb drop containing 13 herbs. Soon it enough it will be more than just the great taste of Ricola on everyone’s lips. ‘Chrüterchraft’ is a Swiss word that stands for herbs, for efficacy and enjoyment. So this one word incorporates all the Ricola values: the magical blend of herbs, the Swiss heritage, the soothing effect, and the great taste of our products”.