TV commercials
Ricola television ads have cult status. The catchphrase “Who invented it?” is now a popular saying. Take a look at our successful ads from over the last few years.
Whether he finds himself among Finnish sauna-goers, long-bearded Chinese men or thickly wrapped Eskimos – Erich Vock, our Ricola “ambassador” seizes every opportunity to spread the word about the origin of fine Ricola herb drops. And he doesn’t joke around where Ricola is concerned...
To answer the question “Who invented it?”, Ricola ventures to the Polar regions to speak to the Eskimos. Will they have the right answer?
Ricola ensures that no unauthorized parties can claim the invention of the 13-herb blend as their own. That’s why the Ricola truth envoy even travels as far as China..
When the Mexicans claim it was them who invented Ricola, Mr. Ricola has to travel all the way to the desert to set the record straight!
Ricola introduces the Swiss to tea culture – yes, the entire Swiss nation, whether they want to hear about it or not!